The new corporate identity creates a new positioning for the Group’s commercial brands and reinforces the core values that have shaped it throughout its more than 70 years of operations in the energy sector- Trust, innovation, sustainability, resilience, people and partnerships.
“Better energy, a better life” is the positioning statement of the Bonera Group which comprises several companies operating under distinctive commercial brands in the energy sector with a know-how and credibility acquired over several decades. Its purpose is to provide energy-related products and services that improve people’s quality of life, the efficiency of the economy and contribute to the transition towards a more sustainable world.
The creation of the Bonera Group is a natural evolution of the Bongás Group which has a consistent history of permanently adapting its business portfolio and strategy to emerging market and societal changes. The principles of credibility, trust, proximity, agility and relationships that characterize this family-owned group are now reinforced with a greater focus on sustainability and technology. The creation of a new corporate identity coincides with an acceleration in energy transition resulting in new consumer habits and needs as well as a more diversified competitive field.
Based on the conviction that the best way of accelerating and realising the energy transition is through collaboration between companies with common values and objectives and complementary capabilities the Group will be specially focused on reinforcing existing and developing new strategic partnerships.
The new Bonera corporate brand will unify a group of existing companies under a common Purpose and set of Values whilst retaining their individual commercial brands and operational autonomy. These companies include Bongás Energias, GlobalPetróleos (LPG and Fuels distributors and sellers of energy-related equipments for the house and mobility), Bxpress (network of unmanned petrol stations), Smartwatt (provides smart products and services for the energy sector) and KLC (integrated electric mobility solutions network).